Brand strategy is more than a logo. It's more than a new website. It's the foundational plan that will form the basis for ALL your marketing expenditure for years to come.
So why do so many businesses fail to have a strategy before they spend money on marketing?
Because they’re too busy?
Because the owner trusts an incompetent marketing manager?
Because a business’s marketing agency is not held accountable?
I don’t know.
I’ve never been able to work it out.
Personally, I wouldn’t invest in anything expensive without a strategy.
A brand strategy is a written document which forms the basis for all your marketing decisions. It specifies what makes you special, identifies your customers and creates a unique link between your products and services and your customer’s needs.
A brand strategy should be your reliable foundation that sets up your marketing decision making for years, if not decades.
- It’s the magic before the marketing.
- It makes sure you’re investing in the correct marketing channels
- It gives you confidence in your team and suppliers
If I ask a potential client to see their existing brand strategy, I expect them to show me a document. If it’s not documented, it does not exist.
So where is yours?
If you don’t have one, here is what I’m guessing you’re experiencing.
- Hit and Miss Results — Without clear guidance and direction, your marketing suppliers move in different directions, often becoming confused and ineffective. This leads to inconsistent messages which damages your overall brand trust. Your customers become confused, and you’ve wasted your resources. A clearly defined brand strategy can solve this problem and return your marketing ROI to where it should be.
- Why hire Flaunt to create your Brand Strategy? — By the end of our program you will have an actionable strategic brand plan that will enable your business to reach its revenue and growth goals. Including 5 x 40 page documents about your market, customers and brand, along with a brand bible and several marketing briefs and referrals.
- What if I want to use my existing agency? — Because I want you to succeed, I’ve produced my Ten Questions to Ensure you Hire the Right Brand Agency. You’ll have all the questions many agencies hope you won’t ask. It puts you in a position of power and ensures you’re b.s. proof. This my ultimate worksheet designed to transform your marketing results, so follow the link below.
