need a strategy? get the answer

the magic before the marketing

demand more from your team

The Flaunt Brand Flip Is
for ambitious businesses who need more from their marketing investments.

fast, effective
and independent

firing your staff & agencies isn't the answer

Get to the root of your marketing challenges and tackle them head-on. No strategy means inconsistent results. Together with your team, we’ll create a powerful brand strategy built to stand the test of time.

Your new Flaunt strategy will:
better planning
Maximise your marketing budget
Future proofing
Protect you
against competitors
Profit maximising
Reduce

discounting
Staff retention
Attract talent to your business
Transformation
Shift flat sales
What we Deliver

We leave your team with the ideas, inspiration and strategy to set up your marketing planning for years to come.

BRAND IDENTIKIT

A complete guide to bringing your unique brand to life through the language of your copy, visuals, social media tone, and overall brand character across your business.

new customer experience

Creative ideas and concepts for embodying your brand in every customer interaction. From website UX and client communication to marketing strategies and the feel of your showroom, store, or reception.

wow factor

Most importantly, Flaunt will uncover your Wow Factor. That special something competitors can’t replicate, driving customer loyalty and referrals. We’ll make you proud to Flaunt It.

The Brand Flaunt Flip has 5 modules
01

Market research and competitor analysis

Where are you currently positioned?

In-depth market research provides a helicopter view of your industry and identifies key success factors for the market leaders. We analyse your top competitors and offer key innovation possibilities. Plus get an insider's view of your brand with a full investigation into your digital footprint—see what your customers see.

02

Customer mapping

who do we want to attract?

A deep dive into your key customer personas allows us to develop a marketing strategy that caters completely to their needs. By understanding how each customer thinks, feels, and acts, we craft a targeted approach that attracts and engages an audience primed to convert.

03

Brand position

Our creativity offers multiple options

Flaunts renowned creative team will present a selection of strategic brand positions, each crafted from insights gathered in earlier stages. This document is packed with creative brand ideas—covering texture, environmental aesthetics, image selection, and graphic inspiration.

04

FLAUNT BRAND IDENTIKIT

Your new position comes to life

Our unique Brand Identikit showcases a position that captures your new identity in a way that deeply resonates with your customers. The identikit offers communications concepts such as potential documentation, website graphic references, stock imagery messaging and tone of voice.

05

marketing tactics

How will you deliver your message?

We provide suggestions that totally align to your brand position to ensure the tactics employed reach the right people, at the right stage in their purchasing journey. Our independent and impartial advice focuses solely on what works best for your strategy, with no bias toward specific tactics.

flaunting for 30 years

Without a bold, clear and persuasive foundation of differentiated communications, your marketing budget is hit and miss at best.

Since 1995 we have worked with executive teams to build brands that deliver legendary success. Our work spans across many industries from luxury brands to aged care, B2B to FMCG.

We work from Melbourne Australia, but deliver strategy globally.

sharyn lowe
director

Well-connected, experienced, creative and energetic, Sharyn has brought lateral ideas, new trends and unexpected conversations to hundreds of clients. Some say working with Sharyn makes clients feel both safe and nurtured, but somehow also disturbed and uncomfortable. After all, magic is made outside of your comfort zone.

Graduated from the first intake of Bachelor of Communications at RMIT in 1994

Over 35 years of experience in marketing, communications and strategy

Previous National PR Manager at Coles Supermarkets

Deloitte Digital Specialist 2020-2023 Enreprenuers Program

Founded Flaunt in 1995
Still proudly indepentent

Previous multiple Board Memberships in non-profit sector